Selected projects

Projects focused on clarity, structure, and thoughtful design decisions, from early concepts to refined visual outcomes.

Retail Platform Redesign

B-good Online Store

Redesigning an online store experience focused on clarity, accessibility, and ease of use.

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E-commerce App | Mobile UI

UNO Shopping Experience


Designing a mobile shopping experience focused on clarity and confident purchase decisions.

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UX/UI Design | AI Prototyping

Academic Dashboard

Transforming a complex academic platform into a clearer and more structured user experience.

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Exhibition Branding | Print Design

IMPRINT Exhibition

Designing a visual identity and print system for a contemporary exhibition.

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Retro Gaming | Motion Graphics


Game Boy Animation

A nostalgic Game Boy concept brought to life through motion and interaction.

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Brand Film | Art Direction

DIAMANTÉ

A conceptual video for a fictional jewelry brand exploring elegance through light, tension, and silence.

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Designed & developed by Shir Roffe © 2026