INTERVAL
Museum Identity & Exhibition System
A cohesive identity system for a contemporary art museum and its solo exhibition for Andrew Salgado, balancing institutional structure and artistic expression.
Project Overview
INTERVAL is a conceptual identity for a contemporary art museum and its solo exhibition. The project explores how institutional clarity can coexist with emotionally expressive artwork.
The challenge was to design a visual system that frames contemporary art without competing with it, maintaining balance between structure and artistic freedom.
The resulting identity relies on typographic restraint, spatial hierarchy, and controlled visual accents to create a cohesive cultural presence across print and digital platforms.
Core Concept
Institutional order
meets
Artistic expression
The identity system frames contemporary artwork with clarity and restraint, allowing structure to support the art rather than overpower it.
Visual Language
Exhibition Posters
Applications
The identity extends across print and institutional materials, maintaining clarity and restraint.
Editorial · Institutional · Spatial
Logo System
A geometric mark balancing institutional structure and symbolic depth.
Museum Primary Logo
Exhibition Lockup
Typography
A restrained geometric typographic system emphasizing clarity, hierarchy and institutional presence.
Typeface
Typographic Hierarchy
Chromatic Approach
Digital Experience
Landing Platform – Desktop
The landing page introduces the exhibition through immersive visuals and structured navigation.
Responsive System
Adapting structure and hierarchy across devices.
The interface preserves hierarchy while adapting to a more intimate, vertical experience.
App Interface
Extending the exhibition experience into a mobile-first interaction.
System Conclusion
A cohesive identity bridging physical and digital experience.
INTERVAL establishes a restrained institutional system grounded in clarity, structure and typographic precision. The identity extends seamlessly from exhibition graphics to spatial applications, landing platform and mobile interface. Across all touchpoints hierarchy and atmosphere remain consistent, allowing the artwork to lead while the system provides structure seamlessly.